“Thick curly hair” vs “Afrohair ” – Using your customer’s language

If you’re finding yourself with disappointing engagement metrics in adwords and guessing at hashtags it maybe your keywords. Here are some pointers that may help you.

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How do I get my business off the ground when I still have a day job?

I’ve done it myself and many others too, juggling a business and a full time job – living everyday in a state of constant tension and dreaming of the day you can do your startup full time. Whilst that maybe just around the corner or a few years away  here’s how to survive in the … Continue reading How do I get my business off the ground when I still have a day job?